YouTube written by Jean Burgess and Joshua Green is a really well-written, informative book on the inner workings of YouTube. The book examines how YouTube has become so popular and how it has become so pivotal in the new media environment we now live in. One of the best things this book does is to explain how YouTube is being used by a wide variety of people, ranging from professionals down to the amateurs who simply just want to put a video up on the internet.
What is great about this book as well is that Burgess and Green make a direct connection between changes in society and the ever-changing media market. They make it very clear that the new media reflects a change in the media world that isn’t about to change anytime soon. Journalists these days need to be savvy in both print media and online media, and sites like YouTube are on the forefront of this movement.
The information in the book was great for any aspiring journalists or anyone involved in the major media industry. I’m not the biggest fan of YouTube, but reading this book helped me to realize that YouTube is an excellent poster-child for what direction the media industry is heading in. The book itself was very well-written and very easy to follow. Burgess and Green write in a style that connects with the reader and all the sections in it touch on the necessary topics to explain (in detail) how YouTube operates and why it’s so relevant in the media world today.
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